Manager of Ecommerce
Vaughan, On – Hybrid
Manufacturing/Distribution
Competitive Salary and Benefits

Our client, a well recognized CPG manufacturer, is seeking to add a Manager of Ecommerce to their growing team.  This role is responsible for the profitable growth of their Marketplace channels including Target.com, and Walmart.com among others. This includes all aspects of the business, managing day to day operations, assortment, pricing, promotions, advertising, and account reconciliation. This is done in collaboration and coordination with internal and external relationships.

The Role:
 

• Directly or through our 3rd party Partners, develop, implement and measure the success of Marketplace strategies as it pertains to the overall goals and objectives of the business.
• Serve as the subject matter expert for Walmart connect, Criteo, as well as similar tools utilized by other marketplaces.
• Manage 3rd party agency relationships to achieve pre-determined Marketplace goals.
• Build up retention, community and maximizing customer value.
• Build and optimize high-performing product listings through enhanced/A+ content, company promotions, on site advertising and other effective vehicles.
• Monitor, analyze and form conclusions based on key performance indicators and take appropriate action when course correction is required.
• Review and approve account financials including the identification and resolution of discrepancies.
• Develop and implement processes and procedures that effectively manage Marketplace operations.
• Work closely with customer service to mitigate any customer issues that may arise in the fulfillment of Marketplace demand.
• Develop and execute SEM strategies across multiple paid platforms with a focus on Google, Facebook, Pinterest and YouTube
• Manage and scale continually growing monthly budgets.
• Track and optimize performance, with a focus on scale and testing across the audience, channel, and messaging variables.
• Have a strong POV on Paid search opportunities and make data-driven recommendations on new approaches, ad campaigns, or technical enhancements.
• Partner with creative to ideate and launch new ads that stay within our brand guidelines but will drive engagement and purchases.
• Analyze data from Amazon, Google ads, Google Analytics, Microsoft ads, Facebook ads (and/or other advertising platforms) and bring forward insights.
• Develop strategies on copy and landing pages to increase conversion.
• Design and execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Partner closely with cross-functional teams to execute full-funnel campaigns in support of awareness, consideration, conversion, and pipeline.
• Research and analyze competitor advertising campaigns and communicate to relevant stakeholders.
• Perform A/B testing on advertisement copy and messaging to improve conversion rates.
• Recommend and execute strategies for keyword opportunities, campaign structuring and targeting.

The Ideal Candidate:

• 3-5 years of E-commerce experience
• Extensive experience managing Marketplaces including Target, Amazon, Walmart and others.
• Demonstrated understanding of web technologies, browsers, analytics, reporting, content management systems and processes
• Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities.
• Entrepreneurial by nature
• Strong project management skills
• Strong analytical skills to guide business strategy decisions.
• Bachelor’s degree or equivalent experience

Thank you for your interest in this job posting.

We look forward to hearing from you.

TalentSphere Staffing Solutions
talentsphere.ca

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